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Archive for the ‘Security’ Category

Internet Marketing Tips That Anyone Can Follow

 Ablion
 October 26th, 2018

Internet marketing is one of the best ways to get your marketing skills seen by millions of people. It will help out the business that you are promoting as well as build you a wonderful portfolio. Use this article to gain tips into the inside world of internet marketing today.

There’s one magic word in internet marketing: “fast”. Potential customers these days are looking for a fast solution to their problems, and if you can find a way to incorporate the word “fast” into your sales copy and website they will be more likely to buy. Let them know that you can solve their problem and you can do it quickly.

Visit the sites of your competitors. This will allow you to see what you’re up against, but it can also give you ideas about what you can do a little better or a little differently. You can use their websites for ideas about content for your own site and blog.

Re-evaluate your website periodically. What’s working? What’s outdated? What can be changed? Don’t keep your website the same, because visitors have no way of knowing what is current information and what no longer applies. Making changes and freshening up things a bit keeps visitors aware that there is someone there, and that can build interest in what you have in store for them.

Be as detailed as possible when marketing a product. Studies show that large percentages of the population need profuse explanations about the benefits of the products they are thinking of buying in order to be persuaded. If customers genuinely believe the marketing, they will be much more willing to buy the product. Researchers have found that many people will trust a website with several paragraphs of information about a product over a website that is very succinct.

To get more exposure, you should record a video of you demonstrating the product. You can even create a user’s guide to help out people who own the product, and to show the possibilities to potential customers. Post this video on your own website and on popular video hosting sites as well. Do not forget to tag your video with the right keywords.

Using fake testimonials is not a good idea while utilizing internet marketing. It may seem like a good idea at the time, yet when people catch on and they will catch on, you will no longer be seen as a reputable company. Be ready to prove that all of your testimonials, come from actual human beings, who have used your products or services.

While using e-mail as a form of internet marketing still works in certain niches, be aware to whom you are sending an internet marketing email! You do not want to send it to the wrong clients. Setting up your own e-mail to have client groups and using last names instead of first are a few quick ideas to make sure you don’t send the wrong advertising to the wrong people.

You have just read a lot of advice about internet marketing, and may be feeling a little overwhelmed. That is perfectly normal, so don’t worry! Take your time to gain further knowledge on all of the advice here, and try and accomplish one tip a day. Keep this article available for future reference, and you can reread it anytime you need to.

Why you should use professional backup services ?

 Ablion
 October 5th, 2016

Online backup is far easier and more convenient to use compared to DVDs, external hard drives or USB flash drives because it makes backups automatically, and you can be sure that you have always the latest data available when you really need it.

Online Backup Means Additional Safety :

When your files and folders are saved locally, you have a quite high risk of losing them. Imagine hard disk failure, computer viruses, thefts, fire and flooding accidents, deleting files by accident or overwriting them unwillingly. If you have no backups, you will lose your valuable data forever. Having data backup and keeping it in remote location gives you security, and you will not lose your important data due to a sudden, unexpected event.

Backup Solution Is Fully Automated :

It is advisable to create your own procedures, like making weekly backup to an external hard drive or DVDs; however, it takes some effort every time you need to copy some files. There is always a danger of forgetting a file or two or just becoming careless and skipping making backups on some week. Luckily, the best online data backup providers, like CodeGuard offer fully automated solutions, which are scheduled to make backups regularly.

Recovery from Online Backup Is Easier :

When a crisis hits, the value of a decent backup strategy becomes apparent. Best data backup solutions enable to recover lost data fast, without disturbing your workflow. Decent online data backup software offers fast and easy way to recover all files you need in a very short time. We tested out many online backup providers and found that the fastest recovery was offered by CodeGuard.

Keeping Earlier Copies, Data Versioning :

There are things you really can’t do with manual data backup solutions by yourself. Versioning is one of them. The best online data backup companies preserve sequential copies of your data, and you can search and recover your data from earlier copies as well. It offers true value, if you are working with data files which are regularly updated and you need to recover some data that was accidentally overwritten or deleted.

Sync Your Data on Different Devices :

Obviously, synchronization is another handy feature you can not do with old backup systems. Luckily, you can sync your data with best online data backup providers easily. Imagine how much easier it makes your work, if you can start with file on your desktop, then work with it on laptop and then present results in your tablet. You may be amazed, how much more you can achieve with decent productivity tools.

Saving Costs and Time :

Buying all the drives and backup media by yourself may prove quite expensive, because they also need upgrading, maintenance and your time to operate. Many our clients admitted that saving time with online data backup solution was the biggest argument for them. For small and medium sized companies, outsourcing data backup solutions from online backup providers may save big bucks.

One thing is sure – by using online data backup solutions you will worry less about losing your data. With professional partners make the hard work and save a lot of your time and mind.

What is SSL and why is it important?

 Ablion
 June 24th, 2016

SSL is an acronym for Secure Sockets Layer, an encryption technology that was created by Netscape. SSL creates an encrypted connection between your web server and your visitors’ web browser allowing for private information to be transmitted without the problems of eavesdropping, data tampering, or message forgery.

To enable SSL on a website, you will need to get an SSL Certificate that identifies you and install it on the server. The use of an SSL certificate on a website is usually indicated by a padlock icon in web browsers but it can also be indicated by a green address bar. Once you have done the SSL install, you can access a site securely by changing the URL from http:// to https://. When an SSL certificate is installed on a website, you can be sure that the information you enter (contact or credit card information), is secured and only seen by the organization that owns the website.

Millions of online businesses use SSL certificates to secure their websites and allow their customers to place trust in them. In order to use the SSL protocol, a web server requires the use of an SSL certificate. SSL certificates are provided by Certificate Authorities (CAs).

 

Why do you need SSL ?

If you are transmitting sensitive information on a web site, such as credit card numbers or personal information, you need to secure it with SSL encryption.It is possible for every piece of data to be seen by others unless it is secured by an SSLcertificate.

Your customers won’t trust your web site without an SSL certificate. According to Gartner Research, nearly 70 percent of online shoppers have terminated an online order because they did not “trust” the transaction. In those cases, 64 percent indicated that the presence of a trust mark would have likely prevented the termination. An SSL certificate and a site seal could stop people from abandoning your website and that means more money for you.

 

What is a certificate authority (CA)?

Millions of online businesses use SSL certificates to secure their websites and allow their customers to place trust in them. In order to use the SSL protocol, a web server requires the use of an SSL certificate. SSL certificates are provided by Certificate Authorities (CAs).

A certificate authority is an entity which issues digital certificates to organizations or people after validating them. Certification authorities have to keep detailed records of what has been issued and the information used to issue it, and are audited regularly to make sure that they are following defined procedures. Every certification authority provides a Certification Practice Statement (CPS) that defines the procedures that will be used to verify applications. There are many commercial CAs that charge for their services (VeriSign). Institutions and governments may have their own CAs, and there are also free Certificate Authorities.

Every certificate authority has different products, prices, SSL certificate features, and levels of customer satisfaction. Read our SSL Certificate reviews to secure your website and customer data.

 

10 business Advantages of Responsive Web Design :

 Ablion
 May 6th, 2016

What is responsive design ?

Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimise a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it.

Today’s customers use multiple devices to search for, research and buy products. They expect a great experience whatever the device – and that’s where responsive web design comes in.

Business Advantages of Responsive Web Design :

1. Publish content only once :

Staying on top of one website can be hard enough at times, but when you have multiple websites or apps for different devices it becomes even more time consuming. As responsive websites are a single site with different layouts, the process of maintaining your website is streamlined. This means you update a page once and the change will take effect across all devices instantly and offers superior ROI.

2. No need for multiple platform specific apps :

Although having an app in the Apple store might sound like a great idea, how about then having to develop another app for android and then another windows phones? A responsive website is viewable by all devices which means you’ll keep costs down without compromising on user experience.

3. Display specific content :

There may be a case where content is only relevant to users on a specific device. You may have a large sliding banner on your homepage which links to various areas of the site, but would prefer smaller thumbnails of these banners to be shown to smartphone users. A responsive layout allows you to easily turn content on and off for each device.

4. SEO benefits :

Responsive web design means higher rankings in Google search. Instead of having to build links and traffic to multiple sites, responsive web design lets you concentrate all your SEO efforts on one website meaning all link juice goes to the same place with no site-slowing redirects.

Responsive design can increase sales, generate more traffic, boost customer engagement and give you an edge over your competition. It’ll also help you save time, money and carries SEO benefits against traditional mobile websites.

5. Great User Experience :

If your website already receives a good amount of traffic and revenue – think about the boost in revenue and traffic you’ll gain once you opt for a responsive design. Your website’s pages and blog posts will all see a rise in organic search traffic. Happy customers using your website leads to more sales and revenue once again!

6. Save time and cost on site management :

Clients will also find it much easier and less time consuming to manage and maintain a single site, with much less content to manage. Additionally a single administrative interface can easily be optimised, using layout and workflow tools to manage the correct content, or site templates that are being used for different devices.

7. Save money on mobile development :

Imagine maintaining one website and not multiple. Yes, with one responsive design it can be that much easier and of course faster making changes and building new pages. Companies could save a significant amount of time and money once again on a responsive web site design. It really is that crucial saving time on design – think of all the time you could put into building campaigns and creating new content for your blog etc. It simply amazes me how powerful a single responsive theme is for business.

8. Increase sales and conversion rates :

Another benefit of responsive design is that the user has an improved site experience as there is no need for redirection, use of standardised Style Sheets (CSS) across devices and unified design approach will also create a consistent look and feel. Consistent user experience will have a positive impact on your conversion rates as people are familiar with navigation and site or system use across devices. Responsive design removes some of the barriers that having multiple sites can present, i.e. in functionality, performance and consistent look and feel.

9. Enhance user’s offline browsing experience :

Responsive design allows site owners to deliver quality content to audiences across devices, the offline browsing capabilities of HTML5 mean that sites can be easily accessed ‘on the go’. As HTML5 enabled tablets and smart phones proliferate this will become increasingly important. Email newsletters, and content contained in hybrid HTML5 web applications will increasingly be consumed on the move and in the absence of an internet connection.

10. Easier for Users to Shop Online :

If you’re selling anything on your website, a responsive design makes it super easy and enjoyable for users to browse and shop. I highly recommend using the wordpress plug-in WooCommerce for a responsive online store. Images will properly scale and text descriptions will be easy to ready. How many times have your tried shopping online with your smart phone only to be bothered with zooming and errors? If a user finds it difficult to shop on your website, they’ll quickly leave in frustration.

Conclusion :

A responsive website design is a must for all types of websites. Whether you are selling products online, promoting your services or running ads a responsive design can help you increase your traffic, make more conversion or earn more from your ads. Almost all websites can be made responsive, the cost depends on the complexity of website and platform that it is build.

You can contact us today to give you an estimate on how much it will cost you to make your website responsive.