The Internet has fundamentally changed the way we live our lives since the first page popped up on the World Wide Web, just two decades ago. Next to email, what we do most with the Internet is search, and that's because search is really the gateway to everything else we do online. The Internet is now simply a part of our everyday lives, and as consumers we rely on search engines to show us what we're looking for. As a business it's no longer good enough to just be online, these days you have to be found.
Search Engine Optimization is the process of making improvements on and off your website in order to gain more exposure in search engine results. And more exposure in search engine results will ultimately lead to more visitors finding you for the right reasons and going to your website. In order to understand what improvements will affect search engine results, let's go back and understand the goal of the search engines. At the core, search engines are just trying to find and understand all the content out there on the Internet, and then quickly deliver relevant and authoritative results based on any phrase that a user might be searching for.
If you're a business, there are some very real and very specific benefits to having a consistent, ongoing Search Engine Optimization strategy. For the first time in the history of marketing, users are offering up their actual intent through the words they type into search engines, and more than ever before you can measure the results of your SEO efforts as a marketing channel.
While search engines don't charge you for listing your web pages, planning and implementing SEO in your organization is certainly not free. You'll need to spend the time, the money, and the resources to do this the right way. This can help you obtain a tremendous marketing reach, attract more targeted visitors, and measure the impact of your efforts in terms of a return on your investment. More and more content appears on the web every second of every day, and your customers need search engines to help make sense of it all. People search to find answers to their questions, to buy products, to find a place to eat, to book travel, to get news, just about everything we do online starts with a search. The explosion of connected mobile and tablet devices means that we have access to search just about anywhere in the world. What people search for says a lot about their intentions, or what actions they intend to take at a specific moment in time. And this has traditionally been the holy grail of market research. The role of search engines is to match those user search queries to pages that match the topic, and if you sell cameras, well, what that means to you is that you can create relevant content that meets the needs of the searcher at exactly the right moment. Good SEO can essentially provide you a stream of some of the most targeted intentional traffic you could possibly ask for. one of the biggest benefits of Search Engine Optimization is the ability to actually measure your results. You can use your website analytics data to find out exactly how successful you are in acquiring search engine users, and you can see if those users' actions are in line with your business goals. You can evaluate the effectiveness of your content in attracting and advancing the users through your sales funnel, and you can measure what they do, and what they don't do, on your website and beyond. You’ll be able to truly measure the return on investment from your SEO Channel.
SEO is a non static process, rather it’s a framework with rules and processes. Search Engines are fond of seeing certain things either on your web pages (Onsite SEO) or looking for information about your web pages elsewhere (offsite SEO).
There is a lot more than just SEO for establishing your brand. We provide with effective solutions, along with the other SEO activities, in promoting your brand by the following: